Petricor
“Direct-from-source B2B export platform for NABL-tested, farm-traceable botanical extracts, connecting international nutraceutical and pharmaceutical buyers directly with certified cultivators in Neemuch, India.”
The Challenge & Business Context
The international botanical extracts and herbal supplements market is plagued by opaque supply chains, multi-tier broker markups, and unverified ingredient authenticity. International pharmaceutical and nutraceutical buyers often struggle with delayed quotation cycles, lack of HPLC-quantified proof of active compounds, and cumbersome paperwork compliance for cross-border customs (IEC, FSSAI, Phytosanitary, Certificate of Analysis).
Petricor needed a world-class digital platform to present verified laboratory test certificates, showcase regional farm origins in Neemuch (Madhya Pradesh), and streamline high-value overseas Request-for-Quote (RFQ) workflows securely.
Engineering Architecture & Solution
Direct-From-Source Digital Presence & Provenance
Designed an authoritative UI emphasizing farm-origin transparency with interactive category exploration for standardized extracts, herbal powders, and phytochemicals with downloadable batch CoAs.
Modern Full-Stack Architecture
Developed with React 19, TypeScript, and Vite backed by Supabase. Implemented structured JSON-LD schemas and responsive scaling tailored for international buyers browsing on ultrawide monitors down to mobile devices.
Automated RFQ Lead & Security Pipeline
Built a multi-step RFQ modal protected by Google reCAPTCHA v3, instantly routing structured buyer requirements via Supabase Edge Functions with automated confirmation emails.
Enterprise Internal Operations Portal
Created a secured internal operations dashboard (/ad) allowing the Petricor team to monitor active inquiries, update product specifications, manage image uploads with browser-based cropping, and track inbound lead velocity.
Quantified Results & Impact
Global Inbound RFQ Funnel: Successfully converts international buyers seeking certified botanical raw materials with verifiable provenance.
100% Direct Farm Traceability: Showcases authentic sourcing from 100+ partner cultivators in Neemuch, disintermediating broker markups.
Instant Lead Dispatch: Edge functions route structured inquiries to sales and trade operations within seconds of submission.
Streamlined Catalog Operations: Operations staff manage product specifications, test reports, and inquiries via a purpose-built admin portal.